We seek sponsors to help cover the costs of hosting the White Party and Pride Festival. This way, all funds raised through admission and sales during the festival will go directly to Michigan Pride community outreach and education activities. Your business can reach thousands of festival patrons while supporting Michigan Pride community outreach and education and linking your business with the LGBT community. A multi-level sponsorship plan is included for businesses of all sizes to gain exposure and contribute to the success of Michigan Pride and all Michigan Pride activities. In addition to the sponsor levels detailed in the packet, we can customize a package for in-kind sponsors.


Michigan Pride is a 501(c)3 non-profit organization. As such, a portion of your sponsorship may be tax-deductible according to IRS regulations.



The Pride Guide is a professionally printed full color booklet that is given to attendees at the Rally and Festival.  It includes info about the Festival entertainment, speakers at the Capitol steps and more.  We offer a full page color ad for $225 (4.25″ wide x 11″ high) or a half page color ad for $125 (4.25″ wide x 5.5″ high). To publish your ad in our Pride Guide, download the PDF, print off the last page and mail it with your payment.  Email your graphic/artwork submission to pride@michiganpride.org.


According to a recent national survey, approximately one in four (24%) gay, lesbian, bisexual, and transgender (LGBT) adults say they have switched products or service providers because they found a competing company that supports causes that benefit the LGBT community in the past 12 months, assuming that other factors such as price, quality, and convenience were not considerations. This includes fully one-third (32%) of gay men who say they have switched products or services within the last 12 months because they found a competing company that supports LGBT causes. In terms of their brand loyalty behavior, about two-thirds (66%) of all LGBT adults reported that they would be very or somewhat likely to remain loyal to a brand they believed to be very friendly and supportive to the gay, lesbian and transgender community even when less friendly companies may offer lower prices or be more convenient. Three out of four (75%) gay men and lesbians also said they would remain loyal to the gay-friendlier brand. Sponsoring this event is a cost-effective way to reach a loyal target market.

Advertise on our website – we have very low rates, and many ad media formats.

Place your business message in front of the world! We offer effective, very low cost website advertising solutions that enable advertisers to place their banners or text links on our site in various key locations. We can also answer any technical support questions you might have concerning online advertising.

We can serve the ads from our server for no additional serving or bandwidth charges.


You have many opportunities to spend your advertising dollar. We want your decision to advertise on our web site to be a “no-brainer.” LGBT individuals spend billions of dollars in today’s marketplace. We want to help you capture some of those dollars.

  • Builds brand-support within the dynamic, multicultural lesbian and gay market.
  • Develops a marketing link to a brand-loyal audience.
  • Sends a positive message to your gay and lesbian employees and customers.
  • Makes a statement on diversity, inclusion and fair-mindedness.
  • Creates exposure to LGBT and LGBT-friendly residents and visitors to the Michigan area.
  • 83% of the LGBT market has attended college or graduated from college.
  • The LGBT Community is the largest non-ethnic affluent market in the United States – with a population of 19 million people, and a total spending power of $800 billion.
  • Average household income is $65,000 – nearly 60% higher than the national household average.
  • 78% of the LGBT market prefers to buy from companies that advertise directly to them.(Sources include: Selig Center, Witeck Comb, and US Census)

Ready to get started? Fill out our contact form and we will provide you with all the information you need.


Each year a handful of generous companies and organizations donate funds, in-kind support, and resources to make Michigan Pride possible. The following companies and individuals have generously supported the statewide Pride Festival, March & Rally. Please let them know their support is appreciated.